MARCOPOLO
Discover new worlds through play and learning
Product Goal: Create a subscription-based experience where kids can interact and learn and grow.
My Role
Design Director
Led vision and strategy of the app concept
Oversaw all illustrations, icons, motion, marketing emails, color strategy
Set direction and created all-new UI/UX for the product
Team:
Product owners
Interaction designers
Animators
Engineers
Education experts
Process:
I worked with a team to design the UI/UX of the kid-facing World School app. Including the design of games, illustrations, animations, and video transitions.
I art-directed the character design for “The Polos,” the featured characters in the app, and now a series on the Discovery channel. I art-directed the style of all the vehicles, sets, and outfits. I collaborated with the team to direct the storylines for the series.
I created the initial style guide, which included guidelines for using color, type, layouts, and logos.
I designed the UI and UX of the parent-facing website to inform and convert parents to subscribers.
Designed and directed original UI/UX, animation, style guide, and illustration library
Parent facing website
Results
Over 3 million downloads
iTunes Store, Google Play, and Amazon Appstore
90% increase in views
Increase in website traffic of video views and gameplay
Awards
The World School App won App of the Day from Apple, a nomination for an Emmy and a Kidscreen Award.