MONEYLION

Financial help, learning, and community vibes!

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Product Goal: Create an experience that offers effective financial solutions and a community around personal finance.

My Role

  • Staff Product Designer

  • Prototyper

  • Research

  • User testing

Team:

  • Product owners

  • Stakeholders

  • Engineers

  • Data

Process:

  • Defined strategy and roadmap with the team

  • Led new visual identity, found Illustrator, created the color palette, set guidelines, updated app UI, and the design system

  • Researched market and competitors

  • Conducted user testing, A/B testing, and surveys

  • Worked with data to understand our users' behavior

  • Created prototypes, and presentations for stakeholders

  • Continuously work with engineers and product to improve product

Created and led the implementation of a fresh visual identity.

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Designed a new feed with financial tools, insights, tips, and news

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Redesigned active investing

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Leveraged AI to deliver impactful search results and insights

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Results

Over 13 million users

Membership is consistently growing and surpassing revenue goals, with a consistent increase in DAU and MAU.
1 million users, using Credit Monitoring.

20% Increase in revenue

The new features and experiences I designed for the feed/landing page led to a massive spike in quarterly revenue that continues to grow.
New Feed acquired by partnering companies.

Awards

Best Financial Literacy Tool, from Benzinga's 2022 Global Fintech Awards.

Number 1 app in the app store in Finance.

Next

JetBlue