CHASE
Shop and finance a car all in one place
Product Goal: Create an experience where users can shop for cars and get fair deals and loans using the trusted Chase brand.
My Role
Lead Product Designer
Prototyper
Research
User testing, analyses
Team:
Product owners
Stakeholders
Content strategist
Design systems
Engineers
Marketing
Process:
Started with research into the users and demographic
Researched the market and created a competitive analysis
Created product goals with product and marketing
Defined timeline with product and engineering
Created wires, and user flows, tested with users to make clear design decisions
Worked with design systems team ADA, and marketing to create final designs for engineers
Iterated on new designs after getting the first launch into the market
Designed a trusted new e-commerce experience
Shop, compare, filter
In-app tools
Instant connection
A local dealer calls you and Chase sends you a pre-approval email
Results
Went Nationwide
Starting from the beta version in only one state-Arizona, the business expanded nationwide in the US.
Revenue
The product connected millions of shoppers with trustworthy dealers and new cars. Revenue for both dealers and Chase exceeded the predicted goals.
MyCar Integration
The design team adapted the research work, design thinking workshops, and initial prototypes to develop the MyCar experience into a thriving business.