NICK JR.
The smart place to play with your favorite characters
Product Goal: Create a fresh, unique experience to delight and educate kids.
My Role
Design Director and product designer
Led design vision and strategy of the product from concept to development
Oversaw all illustrations, icons, motion, marketing emails, color strategy
Set direction by creating all-new UI templates for the 6 different platforms
Team:
Product, Project Management
Engineering
Marketing, Brand
Animators
Stakeholders
Process:
Started with research into the users and demographic
Researched the market and did a competitive analysis
Created product goals with product and marketing
Defined timeline with product and engineering
Created wires and user flows
Tested with users to make clear design decisions
Worked with the design systems team, ADA, and marketing to create final designs for engineers
Iterated on new designs using data and A/B testing
Created storyboards for loader, and directed animation
Created over 300 Alpha buttons from concept to animation
Designed and directed original UI/UX and animation for six platforms, created a new design system, and more…
Nickelodeon for Parents
Results
Over 30 million downloads
iTunes Store, Google Play, and Amazon Appstore
Awards
Nick Jr. app remains one the highest-rated app and has won multiple awards. The original concept was adapted to create the award-winning, Noggin app.
300% increase in views
Increase in website traffic of video views and gameplays